Gamers and show attendees play video games at the Electronic Entertainment Expo or E3 in Los Angeles, California on June 7, 2011. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). The event took place June 7–9, 2011 at the Los Angeles Convention Center. E3 is used by many video game developers to present their upcoming games and game-related hardware. E3 2011 was broadcast on the G4 channel. The main highlights of the 2011 show included a demonstration of Sony's newest handheld game console, the PlayStation Vita and the official introduction of Nintendo's newest home console, the Wii U.