The Boryeong Mud Festival is an annual festival which takes place during the summer in Boryeong, South Korea. The first Mud Festival was staged in 1998. By 2007, the festival attracted 2.2 million visitors to Boryeong. The mud is dug up near Boryeong, trucked to the Daecheon beach area, and dumped at a 'Mud Experience Land'. The mud is considered rich in minerals and used to manufacture cosmetics. Some of the final weekend participants are foreign tourists, but most of the participants during the week are Koreans, attracted by clever marketing by the town. The town fathers and mothers discovered that the mud is more lucrative as a tourist attraction than using the muddy fields for agriculture. A South Korean girl reacts during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea. Tourists play with the mud during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. The 13th annual mud festival features mud wrestling, mud sliding and a mud king contest.