Yesterday founder and driving force behind Apple, Steve Jobs died. Steve Jobs was a master marketeer, creating wants for products people didnít even known they needed. He took good ideas and made them his own by making them better and more accesible. He brought rock and roll to the tech world. He gave us the iPod, iPhone and iPad. In my eyes beautiful products, but letís not forget Steve Jobs also gave us strictly regulated guidelines in how we could use Apple products, guidelines that go against everything Steve Jobs stood for in his early years, the years of letting creativity run free, not limiting people in their possibilties when using new technologies, letting people think different. Itís a shame he thought this was needed to make his products a success. R.I.P. Steve Jobs. Apple Computer Chief Executive Steve Jobs poses with the company's new iBook portable computer at the MacWorld computer trade show in New York in this July 21, 1999 file photo. Jobs, counted among the greatest American CEOs of his generation, died on October 5, 2011 at the age of 56, after a years-long and highly public battle with cancer and other health issues. A woman holds an apple with a heart and the name of Steve Jobs written on it in front of a small memorial in his honour. An iPod with the words Stay Hungry, Stay Foolish sits on the sidewalk outside the home of Steve Jobs in Palo Alto, California, in the early morning October 6, 2011.